I’ve recently spent a couple of weeks clearing out my parents’ home.
My mom has moved into a smaller place and, after decades in the same house, there was far more stuff to sort through than I ever expected.
What I thought would take a few days became boxes, cupboards, old files, forgotten drawers and entire bookshelves carrying the weight of a family life.
It was physically demanding.
But oddly emotional too, far more so than I anticipated.
Every now and then I would come across something that stopped me in my tracks.
Boxes of photos and old photo albums that captured birthdays, school prize-givings, family holidays, graduations and weddings across the generations.
And then, in between the milestone moments, hundreds of ordinary little moments that at the time probably felt entirely insignificant.
A braai.
A birthday cake.
Someone laughing in the background.
Life quietly unfolding.
There was also something else sitting underneath the whole experience.
A strange sense of finality.
The moment where, it becomes plain to see, your parents stop being the guardians and become the ones needing care themselves.
That shift feels odd.
No matter how old you are.
I found myself leaning on my routines.
Every morning, before heading over there, I would put on a specific fragrance.
Not for anyone else.
Not because anybody was going to notice.
Most days it was just me, a dusty house and a pile of boxes, getting things ready for the auction house.
But I still chose carefully.
Some days I wore nostalgic scents that reminded me of a different time in life.
Other days I wore what I can only describe as my “armour” scents.
The ones that make me feel grounded. Emotionally robust. Capable.
I have used perfume as preparation for my day for many years now, but this was one of those times where I became far more aware of its effects.
I wasn’t wearing fragrance for attention.
I was wearing it for myself.For how I wanted to feel.
We often talk about perfume as something social.
Something attractive.
Something other people experience.
And it absolutely can be those things.
But sometimes it serves a completely different purpose.
Sometimes fragrance becomes ritual.
A way of preparing yourself emotionally for the day ahead.
A way of stepping into the version of yourself you need to be that day.
A little comfort.
A little confidence.
A little familiarity when life feels strange.
Nobody else needs to notice it for it to matter.In fact, some of the most important fragrances we wear are the ones worn entirely for ourselves.
One of the most interesting things about building a fragrance wardrobe is discovering how different scents make you feel.
Not just how they smell.
But what they bring out in you.
Some become uplifting.
Some grounding.
Some nostalgic.
Some quietly reassuring.
That’s why we always encourage exploration.
Not to find one perfect scent.
But to discover different fragrances for different moments in life.
Start small and explore:
Or, if you already know what works for you:
Because sometimes…
The person that fragrance is really for…
Is you.
Until next time
Rob
"Nothing brings to life again a forgotten memory like fragrance."
Christopher Poindexter